Patagonia Billionaire Gives Up His Fortune
Final Thoughts on Patagonia Billionaire Relinquishing His Fortune
Yvon Chouinard, founder and former owner of Patagonia, never set out to become a billionaire. It happened as a natural consequence of owning a wildly successful outdoor apparel company. However, the businessman never felt motivated by money or materialistic gains.
Chouinard felt passionate about protecting the planet as a lifelong nature lover and environmental enthusiast. So, he decided to relinquish Patagonia after 50 years of ownership, creating a trust and nonprofit to help fight climate change. He updated the company’s mission statement to reflect Patagonia’s new direction: “We’re in business to save our home planet.”