Cultivated: The Elements of Floral Style

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Cultivated: The Elements of Floral Style elevates floral design to fine art in this richly informative work on the principles of floral style. A charming and intelligent mentor, Christin Geall emboldens designers, gardeners, and entrepreneurs to think differently and deeply about their work with flowers as she draws upon the fine arts and historical sources, exploring Baroque music, the paintings of the Impressionists, or the work of floral innovators like Gertrude Jekyll and Constance Spry.

Covering all aspects of floral design, including choosing plants to grow and arrange, selecting tools and vessels, balancing color and form, and even photographing and selling arrangements, Cultivated offers universal lessons for all levels of practitioners, budgets, and materials. Geall’s stunning photographs of her own lush designs illustrate techniques for creating brilliant arrangements that spark the imagination.


From the Publisher

Cultivated pairs Christin Geall’s eloquent, accessible essays with stunning photographs of her floral arrangements

deep purple and blue flower arrangements against a gray backdrop

deep purple and blue flower arrangements against a gray backdrop

pink and orange asymmetrical flower arrangement

pink and orange asymmetrical flower arrangement

dark flower arrangement

dark flower arrangement

The Foundations of Floral Design

Cultivated teaches principles of floral design that provide a guide to working with flowers instead of one-use recipes.

A complete master class in floral arranging, the book addresses everything from caring for flowers and choosing vessels to photographing your work and selling arrangements.

Floral Design as Fine Art

Baroque music, the paintings of the Impressionists, and the work of floral innovators like Gertrude Jekyll and Constance Spry serve as inspiration for Christin’s writing and work.

She devotes an entire section to learning from the past, elevating floral design to its deserving place as a fine art.

Personal Anecdotes

Christin makes floral design approachable, inviting absolute beginners and master designers to learn along with her.

Anecdotes from Christin’s own journey from amateur to celebrated expert add charm and a personal touch to each chapter.

rainbow floral arrangement in purple and orange for cultivated

rainbow floral arrangement in purple and orange for cultivated

“Cultivated brilliantly pairs Christin’s honest, thought-provoking essays with breathtaking photographs of her exquisite floral designs.”

—Erin Benzakein, author of Floret Farm’s Cut Flower Garden

Floral arrangement in pink from Cultivated close up

Floral arrangement in pink from Cultivated close up

“Page after page of dramatic photographs are interwoven with insightful design principles drawn from international floral traditions”

—Business of Home

floral arrangement image from Cultivated

floral arrangement image from Cultivated

“What a delight, not only a jaw-droppingly beautiful feast for the eyes, but filled with practical advice, charming anecdotes, and reaffirming life lessons. This is a book to be cherished.”

—Sophie Conran, designer and creator of sophieconran.com:

More by Christin Geall
Cultivated: The Elements of Floral Style
Cultivated 1000 Piece Puzzle
Cultivated Notecards

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